“With organized home retailers and a larger number of national brands,barbour outlet, the consumers have started seeing the merit of doing up their homes tastefully,” says Mr. Rajesh Mahajan, Managing Director of Maspar.
The home textiles market in India is growing in leaps and bounds since the last few years. This has come in the backdrop of a rise in disposable incomes in the last few years. The housing boom of the past years too has fuelled demand for home textiles in India,abercrombie pas cher.
Maspar is a home fashion brand and is present across the whole value chain from production to retail,peuterey outlet. The brand has also extended its footprint in to the markets of France and Canada.
According to estimates,abercrombie, the current domestic market for home textiles is around US $4 billion. However, the Indian market is dominated by the unorganized sector,woolrich outlet, which has a massive 95 percent share,hogan outlet, with the rest accounted for by branded home textile retailers.
The Indian home textile market is estimated to grow at a brisk 9 percent (CAGR) and is expected to reach $9 billion by 2020. ,air jordan;
“However”,hogan, he adds by saying, “The home textiles business in India today is still about 10 years behind the apparel industry in India in terms of consumer acceptance of brands.”
When qizzed if the Indian market is as matured as those in the west, he informs, “The Indian market is still far behind the western markets in terms of product offering. In India,abercrombie outlet, primarily home textiles are related to sheets,air jordan pas cher, towels,woolrich outlet, quilts, curtains and upholstery.
“Very few Indian consumers look at doing the complete interior of a room at one time. Further,air jordan, the extremely uneconomical rentals make it unviable to showcase home textile in a proper environment to create a desire for consumers. Product is primarily sold off the shelves with very little visual merchandising.”
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